Semcasting

Semcasting Model is an enterprise-class analytic software platform designed to help you build more accurate predictive models for customer acquisition, cross-sell and collections programs. Models can be leveraged as a SaaS solution or through a software license arrangement.

The difference is our patented genetic algorithms that automate the tedious, time-consuming data analysis process, reducing the total model development cycle time from weeks or months to days. This gives you more time to test new ideas and discover breakthrough opportunities. Using this approach, you can leverage hundreds or even thousands of data attributes in analytics models, reducing the manual process of selecting variables.

FEATURES:

• As much as 10% to 30% better predictive accuracy
• Reduced model development time by 50-75%
• Exploration of hundreds of data attributes to provide better insight
• Elimination of manual data preparation and variable testing
• Updated models on an hourly, daily, or weekly basis to reflecting recent customer data 

Produces models that often outperform traditional regression-based techniques in critical success metrics such as click thru rates, response rates or conversions.

Our genetic algorithm technology can find subtle patterns of customer behavior by allowing you to work with 100% of the available information rather than just a subset of the available data.

Reduces analytic cycle times, eliminating modeling backlog and increasing the speed to decision and program implementation.

Architecture

Semcasting Model runs on a 100% Java platform that is easy to install on Linux, Solaris or Windows. The system is scalable and distributed, and can run as a standalone or embedded application within your existing CRM or Data Warehousing infrastructure. A development API is also available.

Model also provides finished models in SAS, SPSS, C or XML code for integration with your current operations.

You can install the software on one or multiple servers, and the user interface can run on any Java-enabled workstation on the network. Additional Fitness Evaluators can be added to increase the overall performance.

While the volume of enterprise data is growing exponentially, the capacity to analyze the data has remained relatively unchanged. Semcasting has developed its Model product to break the analytic bottleneck, reduce cycle times and develop predictive models that significantly outperform all others.

Applications for Semcasting Modeler

• Direct marketing
• Credit scoring
• Risk management
• Fraud detection
• Cross-sell/up-sell promotion

Datasheet: Model Overview

Whitepaper: Improve Lead Generation Targeting - Predictive Models