Semcasting

Semcasting’s On-Demand Targeting is an automated solution that, for the first time, makes professional predictive analytics and prospect targeting a practical option for any marketer. Every promotion and campaign can now realize the improved performance and ROI that comes with predictive analytics. The secret is a new end-to-end platform that automates and accelerates the prospect identification process, delivering sophisticated targeting without the overhead of high-end modeling solutions or an in-house statistical team.

What does this mean for you? -- Agencies, advertisers, and corporate marketing departments can now apply the benefits of improved prospect targeting to every project in order to build revenue, create customer loyalty and deliver more a consistent return on program investments.

• From order to deployment in 24 to 48 hours.  Eliminates most of the time and cost constraints associated with campaign execution. 
• Automated propagation of models.  Ideal for franchises and distributed sales organizations where one size fits all targeting is ineffective.  Promotes application of analytical targeting to the local level.
• Up to 10 to 30% better performance - Direct marketing programs driven by On-Demand Targeting show dramatically better response rates
• Free Models - There is no charge for a custom model! You pay for a list on a per-name basis
• Custom profiles in minutes - This means you and your clients can view demographic reports outlining all the attributes of the best customers

How does On-Demand Targeting work? -- On-Demand Integrates customer profiling, predictive modeling, reporting, mapping, suppression and list scoring into an end-to-end process.  As an Advertiser it is as simple as providing the name and address, phone number, or email of your best customers and we initiate a process that identifies prospects that look just like them.

Datasheet: On-Demand Targeting Overview